Science week newsflash : timing your coffee for maximum effect

Fast Company writes, in their Coffee Week series, about timing your daily dose for maximum effect :

[if we] consume coffee, or any caffeine for that matter, during times of peak cortisol production, scientists say that the effect of the caffeine will not only be greatly diminished during that time, but our bodies will also build up a tolerance to the effects of caffeine […]
the optimal times for consuming caffeine fall somewhere around 9:30 a.m. to 11:30 a.m. and 1:30 p.m. to 5:30 p.m

The idea sounds reasonable – I’d love to hear your thoughts. What to drink to replace my buttery breakfast coffee?

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